# Professor Baruch Lev's book, "The End of Accounting," is highlighted

1 Faculty News June 27, 2016 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/investor/2016/06/27/dont-get-fooled-by-incomplete-reporting/#38f4ae0c69fb) -- "In the just-published book The End of Accounting (John Wiley & Sons, Inc.), authors [Baruch Lev](http://www.stern.nyu.edu/faculty/bio/baruch-lev) and Feng Gu report that in corporations’ quarterly 'earnings' calls, almost none of the questions from analysts involve reported earnings. For example, the transcript of a Netflix conference call showed analysts asking about such matters as the progress of negotiations with content providers and subscriber additions and cancellations."

[Read more](http://www.forbes.com/sites/investor/2016/06/27/dont-get-fooled-by-incomplete-reporting/#38f4ae0c69fb)