# Professor Baruch Lev's joint research on the rising importance of intangible investments is featured

1 Faculty News December 19, 2017 ![The Economist logo](/sites/default/files/styles/246w/public/assets/images/uat_025662.jpg?itok=1_MW1PTy)>

Excerpt from [The Economist](https://www.economist.com/news/finance-and-economics/21732806-forecasting-profits-not-helpful-it-used-be-intangible-assets-are) -- “A company pursuing an innovation strategy based on acquisitions will appear more profitable and asset-rich than a similar enterprise developing its innovations internally.”

[Read more](https://www.economist.com/news/finance-and-economics/21732806-forecasting-profits-not-helpful-it-used-be-intangible-assets-are)