# Professor Baruch Lev's research on financial analysis and risk is highlighted

Faculty News

— May 27, 2015

![Forbes India logo](/sites/default/files/styles/246w/public/assets/images/con_045413.jpg?itok=Z4h8_4BX)

>

Excerpt from [Forbes India](http://forbesindia.com/article/rotman/importance-of-a-sociallyaware-investing-approach/40123/1) -- "[[Lev](http://www.stern.nyu.edu/faculty/bio/baruch-lev)] was one of the first to credibly point out the limitations of traditional accounting-based financial analysis in capturing a) the true risk profile of [a] company and b) value creation possibilities. He believes that traditional financial analysis captures maybe 15 to 20 per cent of the reality—and I agree."

[Read more](http://forbesindia.com/article/rotman/importance-of-a-sociallyaware-investing-approach/40123/1)