# Professor Bryan Bollinger's research on the impact of reusable bags on grocery shopping habits is featured

1 Faculty News October 30, 2019 ![Ensia Logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/Ensia%20Logo%20192%20x%20144.png?itok=JD7yQ4SA)>

Excerpt from [Ensia](https://ensia.com/features/environmentally-responsible-products-consumerism/) -- "Not only that, but a recent study by University of California, San Diego, neuroeconomist Uma Karmarkar and New York University associate professor of marketing [Bryan Bollinger](https://www.stern.nyu.edu/faculty/bio/bryan-bollinger) looking at consumption habits among people who brought reusable bags for grocery shopping found that making a moral or 'good” decision in one domain appeared to give people license to make more indulgent decisions in another.'"

[Read More](https://ensia.com/features/environmentally-responsible-products-consumerism/)