# Professor Claudine Gartenberg's joint research on the importance of a company's purpose is featured

1 Faculty News April 24, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/richlyons/2017/04/24/make-every-employee-a-chief-purpose-officer/#177a58971971) -- "Enter important new research, released last summer, which shows that companies that instill a sense of purpose reap meaningful financial benefits. 'Ultimately, our study suggests that purpose does, in fact, matter,' write two of the study’s co-authors, George Serafeim and [Claudine Gartenberg](http://www.stern.nyu.edu/faculty/bio/claudine-gartenberg), in the Harvard Business Review."

[Read more](https://www.forbes.com/sites/richlyons/2017/04/24/make-every-employee-a-chief-purpose-officer/#177a58971971)