# Professor Daria Dzyabura's joint research on brand perceptual attributes is referenced

1 Faculty News June 9, 2017 ![NicheHunt Logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/nichehunt192x144.jpg?itok=Nw4WQ1eI)>

Excerpt from [Niche Hunt](https://nichehunt.com/a-new-approach-to-measuring-how-brands-are-portrayed-on-social-media/) -- "With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers and brand managers to track their brands‘ performance.The study, Visual Listening In: Extracting Brand Image Portrayed on Social Media, published in SSRN by Professor Natalie Mizik of University of Washington, Liu Liu and Professor [Daria Dzyabura](http://www.stern.nyu.edu/faculty/bio/daria-dzyabura) of NYU Stern School of Business, proposes an approach to leveraging image data by extracting scores of brand perceptual attributes expressed in the images."

[Read more](https://nichehunt.com/a-new-approach-to-measuring-how-brands-are-portrayed-on-social-media/)