# Professor David Yermack comments on bitcoin's use as currency among merchants

1 Faculty News June 19, 2017 ![Bloomberg logo](/sites/default/files/styles/246w/public/assets/images/bloomberg_0.jpg?itok=qy2YlnxP)>

Excerpt from [Bloomberg](https://www.bloomberg.com/news/articles/2017-06-19/bitcoin-is-digital-gold-but-will-you-buy-a-sandwich-with-it) -- "'It’s quite possible that after a while you just realize it’s not worth the cost of tooling up to take it and you decide to drop it if the publicity has run its course,' said [David Yermack](http://www.stern.nyu.edu/faculty/bio/david-yermack), a professor at New York University Stern School of Business who studies bitcoin."

[Read more](https://www.bloomberg.com/news/articles/2017-06-19/bitcoin-is-digital-gold-but-will-you-buy-a-sandwich-with-it)