# Professor David Yermack's research on the economic impact of Michelle Obama's fashion choices is featured

1 Faculty News May 5, 2020 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](https://edition.cnn.com/style/article/j-crew-bankruptcy-fashion-history/index.html) -- "Her influence led to both sold-out stock and stock market boosts: In a 2010 study, New York University professor [David Yermack](https://www.stern.nyu.edu/faculty/bio/david-yermack) found that J. Crew's stock increased 25% after Obama wore J.Crew on "The Tonight Show" in October 2008."

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