# Professor David Yermack's research on the economic impact of Michelle Obama's fashion choices is featured

1 Faculty News April 19, 2019 ![Guardian logo ](/sites/default/files/styles/246w/public/assets/images/con_030939.jpg?itok=g7FgVwid)>

Excerpt from [The Guardian](https://www.theguardian.com/fashion/2019/apr/19/the-fashion-diplomat-what-michelle-obama-wore-on-her-book-tour) -- "Obama’s wardrobe might have changed tack slightly, becoming edgier and more on-trend – but its power is not new. [David Yermack](https://www.stern.nyu.edu/faculty/bio/david-yermack), a professor of finance at NYU Stern School of Business, tracked her 189 outfit-strong wardrobe during the first year of her husband’s presidency and published the findings in Harvard Business Review."

[Read more](https://www.theguardian.com/fashion/2019/apr/19/the-fashion-diplomat-what-michelle-obama-wore-on-her-book-tour)