# Professor David Yermack's research on the financial impact of Michelle Obama's fashion choices is referenced in a feature story on Meghan Markle

1 Faculty News May 9, 2018 ![BBC News logo](/sites/default/files/styles/246w/public/assets/images/con_030504.jpg?itok=xD3gBRnr)>

Excerpt from [BBC](http://www.bbc.com/news/business-43965982) -- "'Obama mixes couture with items anyone can buy at a mall - she famously wore J Crew gloves while holding the Lincoln Bible at the Inauguration. Consumers flock to the stores, and even if they don't buy what she wears, they often leave with something else,' \[[Yermack](http://www.stern.nyu.edu/faculty/bio/david-yermack)\] wrote."

[Read more](http://www.bbc.com/news/business-43965982)