# Professor David Yermack's research on the impact of Michelle Obama's fashion choices is referenced

1 Faculty News November 13, 2018 ![Vogue logo](/sites/default/files/styles/246w/public/assets/images/con_032005.jpg?itok=cNIqeW6J)>

Excerpt from [Vogue](https://www.vogue.com.au/fashion/news/the-style-and-substance-of-first-lady-dressing/image-gallery/8de29cabfcd685b2de08845d4a10c8e3?pos=1) -- "In 2010, a study from New York University’s Stern School of Business by Professor David Yermack discovered that when Obama appeared in a garment it added, on average, $14 million in value to that company."

[Read more](https://www.vogue.com.au/fashion/news/the-style-and-substance-of-first-lady-dressing/image-gallery/8de29cabfcd685b2de08845d4a10c8e3?pos=1)