# Professor David Yermack's research on the impact of Michelle Obama's fashion choices is referenced

1 Faculty News December 21, 2016 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2016/12/21/fashion/andre-leon-talley-melania-trump-donald-trump-anna-wintour.html?_r=0) -- "As [David Yermack](http://www.stern.nyu.edu/faculty/bio/david-yermack), a professor of finance at New York University, noted, Michelle was also a bonanza, generating $2.7 billion in a single year for the companies she showcased."

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