# Professor David Yermack's research on the impact of Michelle Obama's wardrobe choices is featured

1 Faculty News January 14, 2017 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2017/01/14/fashion/michelle-obama-first-lady-fashion.html?_r=0) -- "...despite the attention paid to the study on how much the first lady was worth to a brand — 'I have been publishing for 25 years,' said [David Yermack](http://www.stern.nyu.edu/faculty/bio/david-yermack), the author of the study and a professor of finance at the N.Y.U. Stern School of Business, 'and nothing has compared to the interest in this' — it wasn’t ultimately about revenue generation."

[Read more](https://www.nytimes.com/2017/01/14/fashion/michelle-obama-first-lady-fashion.html?_r=0)