# Professor David Yermack's research on the impact of Michelle Obama's wardrobe choices is referenced

1 Faculty News February 22, 2017 ![Business of Fashion logo](/sites/default/files/styles/246w/public/assets/images/businessoffashion192x144.jpg?itok=7b3_6MNG)>

Excerpt from [Business of Fashion](https://www.businessoffashion.com/articles/opinion/fashions-political-gap) -- "[David Yermack](http://www.stern.nyu.edu/faculty/bio/david-yermack), a professor of finance at New York University's Stern School of Business, famously tracked the correlation between what Michelle Obama wore and sales of the same or similar items in a study that was published in the Harvard Business Review. He determined the average value to a label of Obama wearing one of its products was $14 million."

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