# Professor Deepak Hegde, Director of Stern’s Endless Frontier Labs (EFL), explains why there is no "one-size-fits all" approach to scaling a startup and outlines the fundamentals of growing a business, citing an example from EFL

1 School News June 13, 2020 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/how-to-grow-a-business-startup-scaling-advice-2019-6) -- When it comes to scaling your company, 'there is not a one-size-fits-all approach.' That's according to [Deepak Hegde](https://www.stern.nyu.edu/faculty/bio/deepak-hegde), associate professor of management and organizations at New York University. Hegde also directs Endless Frontier Labs, which helps technology and science startups scale. (One alum is Analytical Flavor Systems, a machine-learning and artificial-intelligence platform that predicts individual taste profiles that's now being leveraged to design boutique bread flavors.) For one startup, Hegde said, scaling might mean locating a large-scale manufacturing facility to get a product out to wider markets. For another startup, scaling might mean hiring a sales team.

[Read More](https://www.businessinsider.com/how-to-grow-a-business-startup-scaling-advice-2019-6)