# Professor Eric Greenleaf shares insights on politically-driven shopping boycotts

1 Faculty News February 21, 2017 ![AdAge logo](/sites/default/files/styles/246w/public/assets/images/con_031780.jpg?itok=y4RJwWXu)>

Excerpt from [Ad Age](http://adage.com/article/cmo-strategy/macy-s-attempts-survive-a-divided-nation/308047/) -- "'As politics become more polarizing, people may be more willing to endure inconveniences to make a point,' said [Eric Greenleaf](http://www.stern.nyu.edu/faculty/bio/eric-greenleaf), a professor of marketing at New York University's Stern School of Business. 'And with online shopping, consumers have more alternatives.'"

[Read more](http://adage.com/article/cmo-strategy/macy-s-attempts-survive-a-divided-nation/308047/)