# Professor Hans Taparia is interviewed about how fast food restaurants encourage their customers to spend money

1 Faculty News March 22, 2019 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/fast-food-mcdonalds-burger-king-restaurants-spend-more-money-2019-3) -- "Food pictures... They light up the brain, particularly when you're hungry. Large food pictures, for a food company, are key."

[Read more](https://www.businessinsider.com/fast-food-mcdonalds-burger-king-restaurants-spend-more-money-2019-3)