# Professor Hans Taparia points to companies rolling out GMO labels around the same time to reduce the impact on their sales

1 Faculty News March 24, 2016 ![Guardian logo ](/sites/default/files/styles/246w/public/assets/images/con_030939.jpg?itok=g7FgVwid)>

Except from [The Guardian](http://www.theguardian.com/sustainable-business/2016/mar/24/gmo-food-labels-general-mills-kellog-mars) -- "'GMOs is not a topic front and center for the consumer to begin with, in spite of the lobbying,' said [Taparia](http://www.stern.nyu.edu/faculty/bio/hans-taparia). 'The fact it’s happening across so many brands at the same time, it’s probably going to take the wind out of the sails of the non-GMO movement.'"

[Read more](http://www.theguardian.com/sustainable-business/2016/mar/24/gmo-food-labels-general-mills-kellog-mars)