# Professor Haran Segram explains the difference between a direct listing and an IPO Business

1 Faculty News June 21, 2019 ![Business Insider logo](/sites/default/files/styles/246w/public/assets/images/business%20insider%20logo.jpg?itok=0MJSCdPh)>

Excerpt from [Business Insider](https://www.businessinsider.com/the-difference-between-a-direct-listing-and-an-ipo-2019-6) -- "'\[Slack\] was not waiting for the money coming from IPO to run their day-to-day operations,' Segram said. 'It is a very selective group can do this direct listing, the major factor being the brand recognition.'"

[Read more](https://www.businessinsider.com/the-difference-between-a-direct-listing-and-an-ipo-2019-6)