# Professor Henry Assael is quoted in an article on the decline of company attack ads

1 Faculty News July 26, 2019 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](https://www.nytimes.com/2019/07/26/business/t-mobile-sprint-merger-ads.html) -- "Across all industries, attack ads appear to be softening, according to [Henry Assael](https://www.stern.nyu.edu/faculty/bio/henry-assael), a marketing professor at New York University. 'Generally,' he said, 'the American consumer doesn’t like to see a fight going on — they would prefer to see just a straight story than one company attacking another.'"

[Read more](https://www.nytimes.com/2019/07/26/business/t-mobile-sprint-merger-ads.html)