# Professor Hila Lifshitz-Assaf explains why some companies offer prize money to solicit innovative ideas

1 Faculty News December 6, 2016 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://www.wsj.com/articles/need-a-breakthrough-offer-prize-money-1481043131) -- "'There is a lot of tension and a lot of resistance within organizations,' says [Hila Lifshitz-Assaf](http://www.stern.nyu.edu/faculty/bio/hila-lifshitzassaf) at New York University’s Leonard N. Stern School of Business, who studies how traditional R&D centers adapt to new practices."

[Read more](http://www.wsj.com/articles/need-a-breakthrough-offer-prize-money-1481043131)