# Professor Irving Schenkler comments on the impact of the E. Coli outbreak at Chipotle on its brand

1 Faculty News December 17, 2015 ![BuzzFeed News logo](/sites/default/files/styles/246w/public/assets/images/buzzfeednews.jpg?itok=Fxv9n3_i)>

Excerpt from [BuzzFeed](http://www.buzzfeed.com/venessawong/chipotle-long-term-effects-of-food-borne-illness-o#.rrz7YZ2mN) -- "'There’s no doubt that the problems affect their "brand promise" of being more than fast food,' said [Irv Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler), professor of management communication at NYU Stern."

[Read more](http://www.buzzfeed.com/venessawong/chipotle-long-term-effects-of-food-borne-illness-o#.rrz7YZ2mN)