# Professor Irving Schenkler comments on why companies need to re-think their social media strategies

1 Faculty News November 15, 2017 ![CNN logo](/sites/default/files/styles/246w/public/assets/images/uat_027323.jpg?itok=3feg8BmM)>

Excerpt from [CNN](http://money.cnn.com/2017/11/15/media/keurig-hannity-tweets/index.html) -- "[Irv Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler), Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised."

[Read more](http://money.cnn.com/2017/11/15/media/keurig-hannity-tweets/index.html)