# Professor Irving Schenkler discusses the significance of Dick's Sporting Goods' new policy around gun sales

1 Faculty News February 28, 2018 ![CBC logo](/sites/default/files/styles/246w/public/assets/images/con_030877.jpg?itok=hGNV0pzL)>

Excerpt from [CBC News](http://www.cbc.ca/news/world/dicks-sporting-goods-assault-rifle-stop-sales-1.4556215) -- "'It's corporate identity and corporate image,' he said. 'When Dick's Sporting Goods does this, it's very much linked to what their business is about … and a customer base that's more closely aligned with NRA interests.' Whether this represents an inflection point is hard to tell, though [Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler) said the company 'has opened the door' for gun retailers to reconsider their policies."

[Read more](http://www.cbc.ca/news/world/dicks-sporting-goods-assault-rifle-stop-sales-1.4556215)