# Professor Irving Schenkler examines Whole Foods' response to criticism on social media over its pricing

1 Faculty News April 22, 2016 ![Austin American Statesman logo](/sites/default/files/styles/246w/public/assets/images/austinamericanstatesman192x144.jpg?itok=9ZzEkQpx)>

Exerpt from [Austin American-Statesman](http://www.mystatesman.com/news/business/experts-whole-foods-was-right-to-counterattack-on-/nq9kF/) -- "Experts said Whole Foods took too long to respond to the New York case by releasing an apologetic video featuring Mackey and co-CEO Walter Robb. The video felt awkward and didn’t go far enough, experts said. 'They waited a week before responding — in an era of 24/7 news coverage and endless social media, that’s an eternity,' said [Irv Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler), clinical professor of management communication for New York University’s Stern School of Business. 'And the New York City market is the most intense media-centric of markets. So their surprise at the rate of coverage speaks to an unusual lack of media savvy.'"

[Read more](http://www.mystatesman.com/news/business/experts-whole-foods-was-right-to-counterattack-on-/nq9kF/)