# Professor Irving Schenkler predicts that Chipotle's stock price will rebound

1 Faculty News January 13, 2016 ![MarketWatch logo](/sites/default/files/styles/246w/public/assets/images/marketwatch%20logo.jpg?itok=pHUVfozf)>

Excerpt from [MarketWatch](http://www.marketwatch.com/story/its-safe-to-eat-chipotle-burritos-and-buy-some-stock-2016-01-13) -- "'They are very lucky to have built up a reservoir of trust over time,' agrees [Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler), at NYU. 'They have reputational capital, which gives them a well of goodwill. So once media coverage erodes, things will get back to where they were.'"

[Read more](http://www.marketwatch.com/story/its-safe-to-eat-chipotle-burritos-and-buy-some-stock-2016-01-13)