# Professor Irving Schenkler shares insights on how brands can navigate public relations crises

1 Faculty News March 11, 2018 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](http://www.adweek.com/digital/how-to-survive-a-public-brand-scandal-and-recover-customers-trust/) -- "'Very senior executives are often insulated from what’s going on around them,' says [Irv Schenkler](http://www.stern.nyu.edu/faculty/bio/irving-schenkler), professor of management communication at NYU’s Stern School of Business. 'Instead of acting on data, they sometimes react instinctively, trying to create a wall about their brand to protect it.'"

[Read more](http://www.adweek.com/digital/how-to-survive-a-public-brand-scandal-and-recover-customers-trust/)