# Professor J.P. Eggers underscores the value of Barbie to Mattel

1 Faculty News March 13, 2018 ![CNNMoney logo](/sites/default/files/styles/246w/public/assets/images/con_030743.jpg?itok=5lrpsukl)>

Excerpt from [CNNMoney](http://money.cnn.com/2018/03/13/news/companies/barbie-mattel-toys-r-us/index.html) -- "'It's vital for the success of Mattel to have a healthy Barbie,' said [J.P. Eggers](http://www.stern.nyu.edu/faculty/bio/jp-eggers), associate professor of management and organizations at NYU Stern. 'If Barbie is not a healthy brand, Mattel 's got virtually nothing to make them successful.'"

[Read more](http://money.cnn.com/2018/03/13/news/companies/barbie-mattel-toys-r-us/index.html)