# Professor Jacob Jacoby comments on Black Friday holiday shopping promotions

1 Faculty News November 21, 2017 ![Findlay Courier logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/findlaycourier192x144.jpg?itok=EF_0A4gZ)>

Excerpt from the [Findlay Courier](http://thecourier.com/breaking-news/2017/11/21/blitz-of-holiday-deals-starts-soon/) -- "...shopping in brick-and-mortar stores over Thanksgiving/Black Friday is still a big deal, said [Jacob Jacoby](http://www.stern.nyu.edu/faculty/bio/jacob-jacoby), marketing professor at New York University. Stores will be offering deep discounts on some items to draw crowds, who will invariably buy additional goods."

[Read more](http://thecourier.com/breaking-news/2017/11/21/blitz-of-holiday-deals-starts-soon/)