# Professor Jeffrey Carr discusses how Pulse, a community data startup, might fill a data void left by social media platforms

1 Faculty News August 22, 2018 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032187.jpg?itok=TSGPgNt6)>

Excerpt from [Inc.](http://https://www.inc.com/catherine-perloff/meet-y-combinator-startup-trying-to-make-public-opinion-surveys-as-addictive-as-facebook.html) -- "'They know what website you're on. They're observing your behaviors,' Carr says.'\[What's needed\] is explanations of why people are doing these things. What's in people's hearts and minds?'"

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