# Professor Jeffrey Carr identifies factors that contribute to a company's success

1 Faculty News October 26, 2016 ![Entrepreneur logo](/sites/default/files/styles/246w/public/assets/images/con_033740.jpg?itok=QGgEe5Xk)>

Excerpt from [Entrepreneur](http://features.entrepreneur.com/entrepreneur-360/) -- "'What successful companies—for example, Amazon—do is to constantly search for something better for customers,' says [Jeffrey A. Carr](http://www.stern.nyu.edu/faculty/bio/jeffrey-carr), a professor of marketing and entrepreneurship at New York University’s Stern School of Business."

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