# Professor Jeffrey Carr is interviewed for a trend story about brands creating experiences to attract millennial customers

1 Faculty News August 2, 2019 ![Inc. logo](/sites/default/files/styles/246w/public/assets/images/con_032187.jpg?itok=TSGPgNt6)>

Excerpt from [Inc.](https://www.inc.com/liz-frohwein/airbnb-oscar-mayer-wienermobile-brand-marketing.html?cid=hmsub1) -- "'The Wienermobile is just such an iconic thing. Everyone knows about it, even if you've never seen one on the street,' says [Carr](https://www.stern.nyu.edu/faculty/bio/jeffrey-carr). But really, he adds: 'It comes down to the uniqueness of the experience that the brand can offer.'"

[Read more](https://www.inc.com/liz-frohwein/airbnb-oscar-mayer-wienermobile-brand-marketing.html?cid=hmsub1)