# Professor John Horton's joint research on reputation inflation is included in a story on Amazon’s new 4-star store and online ratings

1 Faculty News September 30, 2018 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/jonbird1/2018/09/30/amazons-new-4-star-store-does-4-stars-mean-anything-anymore/#4599073d7fce) -- "'On Uber and Lyft, it is widely known that anything less than 5 stars is considered "bad" feedback,' declared an academic paper released earlier this year by New York University's Stern School of Business. '…Nearly 90% of UberX Chicago trips in early 2017 had a perfect 5-star rating.'"

[Read more](https://www.forbes.com/sites/jonbird1/2018/09/30/amazons-new-4-star-store-does-4-stars-mean-anything-anymore/#4599073d7fce)