# Professor John Horton's research on rating inflation in the ridesharing industry is covered

1 Faculty News May 17, 2019 ![Mic logo](/sites/default/files/styles/246w/public/assets/images/mic.jpg?itok=AyLpk5x4)>

Excerpt from [Mic](https://www.mic.com/p/how-bad-uber-ratings-affect-drivers-careers-why-you-shouldnt-be-scared-to-report-bad-behavior-17865617) -- "A recent study from New York University's Stern School of Business found that peer-to-peer apps like Uber and Lyft are designed to induce customer guilt, and thus promote rating inflation. The act of sitting in a car with your service provider, the study found, humanizes them in a way that, say, placing an online order with an anonymous Amazon merchant does not, and as a result, riders tend to give higher ratings."

[Read more](https://www.mic.com/p/how-bad-uber-ratings-affect-drivers-careers-why-you-shouldnt-be-scared-to-report-bad-behavior-17865617)