# Professor Joost van Dreunen offers his perspective on the future of virtual-reality startup company Sensorium Corp

1 Faculty News August 17, 2020 ![BNN Bloomberg Logo 190 x 145](/sites/default/files/styles/246w/public/assets/images/BNN%20Bloomberg%20Logo%20190%20x%20145.jpg?itok=Drpi6Txn)>

Excerpt from [BNN Bloomberg](https://www.bnnbloomberg.ca/russian-billionaire-invests-in-vr-parties-startup-1.1481115) -- “'Sensorium looks like one the best funded VR-related experiments out there,' said [Joost van Dreunen](https://www.stern.nyu.edu/faculty/bio/joost-vandreunen), an adjunct assistant professor at New York University’s Stern School of Business, adding it’s a risky bet given how early-days the industry is. 'We have to ask the question: If Covid-19 benefitted every other aspect of gaming in recent months, where is the evidence that consumer adoption of VR has accelerated?'”

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