# Professor Lawrence Lenihan discusses the future of luxury retail at the French-American Chamber of Commerce Symposium

1 Faculty News April 7, 2016 ![Womens Wear Daily logo](/sites/default/files/styles/246w/public/assets/images/con_034952.jpg?itok=GTDaf1Og)>

Excerpt from [Women's Wear Daily](http://wwd.com/business-news/business-features/facc-all-about-luxury-french-american-chamber-commerce-lawrence-lenihan-tiffany-eurozeo-chinese-middle-class-estee-lauder-fashion-10405127/) -- "'It will be the end of the billion-dollar brand. By trying to mean something to more people, the luxury brand \[actually\] means less to \[everyone\],' he concluded. That thought is predicated on the view that luxury is about having something that no one else has, even though that inherently also means fewer sales. 'Shifting from large megabrands to small specific brands will disrupt every facet of the fashion industry,' Lenihan concluded."

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