# Professor Lawrence White offers his thoughts on the long-term financial implications of the coronavirus outbreak

1 Faculty News March 19, 2020 ![](/sites/default/files/styles/246w/public/assets/images/con_031840.jpg?itok=6TvdRAWj)>

Excerpt from [Adweek](https://www.adweek.com/brand-marketing/what-can-brands-do-if-the-coronavirus-crisis-drags-on-for-months/) -- "Overall, [White](https://www.stern.nyu.edu/faculty/bio/lawrence-white) said, 'We will see modest losses at first, but unless the virus experiences a turnaround within a month or two, we will see more severe losses for companies like appliance \[manufacturers\] or for Boeing. And it’s not going get any better. So except for your Amazon and delivery companies, this ain’t good news for anyone.'”

[Read More](https://www.adweek.com/brand-marketing/what-can-brands-do-if-the-coronavirus-crisis-drags-on-for-months/)