# In an in-depth Q&A interview, Professor Luca Petruzzellis explains the growing importance of the digital world in place branding

1 Faculty News November 14, 2019 ![The_Place_Brand_Observer_logo_190x145](/sites/default/files/styles/246w/public/assets/images/The_Place_Brand_Observer_logo_190x145.jpg?itok=K08fsjEJ)>

Excerpt from [The Place Brand Observer](https://placebrandobserver.com/luca-petruzzellis-interview/) -- "My view on place branding has changed a lot. At the beginning it was strongly influenced by my economics studies, but it has evolved since then in that I’ve integrated psychology and sensory aspects. In fact, now I am working on the application of sensory branding to places. Moreover, nowadays the digital part of a brand and experiences needs also to be considered and measured."

[Read More](https://placebrandobserver.com/luca-petruzzellis-interview/)