# Professor Luke Williams discusses the success of mattress retailer Casper

1 Faculty News May 28, 2015 ![CBS News logo](/sites/default/files/styles/246w/public/assets/images/con_031726.jpg?itok=XPqKNXWl)>

Excerpt from [CBS News](http://www.cbsnews.com/news/casper-the-warby-parker-of-mattresses/) -- "In its first year, Casper made more than $30 million in sales in the U.S. and Canada. 'The fact that they have so much word of mouth going is remarkable,' [Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams) said. 'But that word of mouth was generated by the ingenious design.'"

[Read more](http://www.cbsnews.com/news/casper-the-warby-parker-of-mattresses/)