# Professor Luke Williams is interviewed about how businesses can foster disruptive innovation

1 Faculty News May 1, 2017 ![PCMA Convene Magazine logo 192 x 144](/sites/default/files/styles/246w/public/assets/images/pcmaconvene192x144.jpg?itok=vqkvbUNY)>

Excerpt from [PCMA Convene Magazine](http://www.pcmaconvene.org/features/luke-williams-nyu-stern-school-of-business-innovation-fatigue/) -- "'If you’re motivated to grow, you also have to be motivated to lead innovation, because it’s not just another transient management fad,' [Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams) told Convene in a recent interview. 'It’s actually what draws economic growth. If you don’t innovate, you can’t grow.'"

[Read more](http://www.pcmaconvene.org/features/luke-williams-nyu-stern-school-of-business-innovation-fatigue/)