# Professor Luke Williams' remarks on innovation at Ellie Mae's Experience conference are highlighted

1 Faculty News March 1, 2016 ![HousingWire logo](/sites/default/files/styles/246w/public/assets/images/hw_logo192x144.jpg?itok=12Lt8AFk)>

Excerpt from [HousingWire](http://www.housingwire.com/articles/36427-ways-to-harness-the-power-of-disruption) -- "'If you’re only embracing incremental change, instead of disruptive change, your path becomes narrower and narrower. By the time you’re at the end of that path your customers have forsaken you.' [Williams](http://www.stern.nyu.edu/faculty/bio/luke-williams) cited the example of Blockbuster — wildly successful at the time — shunning the idea of Netflix when they were presented with it. And Blackberry, the symbol of success a few years ago, now akin to the Motorola brick phone."

[Read more](http://www.housingwire.com/articles/36427-ways-to-harness-the-power-of-disruption)