# Professor Manini Madia is quoted in a story on Nielsen's recent move to separate into two publicly traded entities

1 Faculty News January 14, 2020 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](https://www.wsj.com/articles/nielsen-names-ceo-for-consumer-data-spinoff-11579027329?mod=business_minor_pos20) -- "But those companies have other ways to get consumer data. Credit-card companies, for example, track spending on e-commerce sites and sell that information, according to [Manini Madia](https://www.stern.nyu.edu/faculty/bio/Manini), adjunct professor of retail and marketing at New York University."

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