# Professor Masakazu Ishihara's research on video game pricing is referenced

1 Faculty News May 6, 2016 ![Seeking Alpha logo](/sites/default/files/styles/246w/public/assets/images/con_030729.jpg?itok=lsJdjgi0)>

Excerpt from [Seeking Alpha](http://seekingalpha.com/article/3972249-gamestop-found-answer-online-gaming) -- "In a study done by [Masakazu Ishihara](http://www.stern.nyu.edu/faculty/bio/masakazu-ishihara) from New York University, it was found that as the price of new games increased, the average profits per game would fall by 10% while if title prices decreased, the average profits per game actually increased by 19%."

[Read more](http://seekingalpha.com/article/3972249-gamestop-found-answer-online-gaming)