# Professor Melissa Schilling examines Sony’s new video game business

1 Faculty News March 25, 2016 ![Marketplace Logo](/sites/default/files/styles/246w/public/assets/images/marketplace_logo.jpg?itok=IIav3Udj)>

Excerpt from [Marketplace](http://www.marketplace.org/2016/03/24/tech/sony) -- "'Smartphone gaming doesn’t make nearly as much profit margin,' said [Melissa Schilling](http://www.stern.nyu.edu/faculty/bio/melissa-schilling), a professor of management and organizations at NYU’s Stern School of Business who focuses on technology strategy. 'It doesn’t mean that Sony can’t be successful in this market, but it’s going to have to work a lot harder at it.'"

[Read more](http://www.marketplace.org/2016/03/24/tech/sony)