# Professor Melissa Schilling shares how parents can foster creativity and innovation in their children, referencing her book, "Quirky"

1 Faculty News April 27, 2018 ![CNBC logo](/sites/default/files/styles/246w/public/assets/images/uat_027305.jpg?itok=Ipx0jiaQ)>

Excerpt from [CNBC](https://www.cnbc.com/2018/04/27/how-to-raise-the-next-elon-musk-according-to-an-innovation-expert.html) -- "Building environments where creativity can be nurtured is key to sparking your child's imagination, [Schilling](http://www.stern.nyu.edu/faculty/bio/melissa-schilling) notes. 'That means instead of scheduling the heck out of your kids, you want to make sure they have downtime — and make sure it's not in front of a screen,' she says. 'That way, they can create their own cognitive paths of association in their minds that are unconstrained by what other people think.'"

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