# Professor Michael North discusses negative stereotypes about aging

1 Faculty News October 19, 2015 ![Wall Street Journal logo](/sites/default/files/styles/246w/public/assets/images/wsjlogo.jpg?itok=5Qt0z3WX)>

Excerpt from [The Wall Street Journal](http://www.wsj.com/articles/to-age-well-change-how-you-feel-about-aging-1445220002) -- "Stereotypes in general—negative and positive—are entrenched in part because they help us take cognitive shortcuts. By offering a way to 'automatically categorize people into social groups,' they allow us to 'free up mental energy to' live our daily lives, says [Michael North](http://www.stern.nyu.edu/faculty/bio/michael-north), an assistant professor of management and organizations at New York University’s Stern School of Business."

[Read more](http://www.wsj.com/articles/to-age-well-change-how-you-feel-about-aging-1445220002)
