# Professor Michelle Greenwald discusses Chipotle's efforts towards improved food safety

1 Faculty News September 21, 2016 ![The New York Times Logo](/sites/default/files/styles/246w/public/assets/images/uat_027320.jpg?itok=W8xBr66g)>

Excerpt from [The New York Times](http://www.nytimes.com/2016/09/22/business/every-days-a-safety-drill-as-chipotle-woos-customers-back.html?_r=0) -- "'You can be a pioneer in the market and get surpassed by other things,' [Professor Greenwald](http://www.stern.nyu.edu/faculty/bio/michelle-greenwald) said. 'I think that’s partly what’s happening to them — their food safety problems coincided with all these new concepts like Cava Grill and Sweetgreen.'"

[Read more](http://www.nytimes.com/2016/09/22/business/every-days-a-safety-drill-as-chipotle-woos-customers-back.html?_r=0)