# Professor Michelle Greenwald discusses Google Zoo's study on the incorporation of virtual reality (VR) in marketing communications

1 Faculty News July 31, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/michellegreenwald/2017/07/31/from-storytelling-to-vr-storyliving-future-marketing-communications/#5ff0216135e2) -- "The overall take-away from the Google Zoo study is that Virtual Reality has the potential to relay much more powerful advertising and journalistic messages than traditional storytelling’s text, still images, and traditional video."

[Read more](https://www.forbes.com/sites/michellegreenwald/2017/07/31/from-storytelling-to-vr-storyliving-future-marketing-communications/#5ff0216135e2)