# Professor Michelle Greenwald highlights Grand Street Dental's innovative approach to creating a customer experience

1 Faculty News January 2, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](http://www.forbes.com/sites/michellegreenwald/2017/01/02/the-last-place-one-would-expect-to-find-design-innovation-the-dentists-office/) -- "Grand Street Dental exemplifies a thorough and classic approach to marketing, design, and innovation, normally utilized by large companies. What I found so extraordinary and more importantly, what patients will be impressed with and want to spread virally, is the unusual level of patient experience empathy at every point that a brand impression can be made."

[Read more](http://www.forbes.com/sites/michellegreenwald/2017/01/02/the-last-place-one-would-expect-to-find-design-innovation-the-dentists-office/)