# Professor Michelle Greenwald interviews several experts about the future of mobile apps

1 Faculty News March 24, 2017 ![Forbes logo](/sites/default/files/styles/246w/public/assets/images/con_030508.jpg?itok=SId6k3bx)>

Excerpt from [Forbes](https://www.forbes.com/sites/michellegreenwald/2017/03/24/secrets-of-creating-the-best-apps-the-future-of-apps/#4445b22e5433) -- "Great apps help consumers find information and do tasks more quickly and easily. Generating app awareness and convincing consumers they're worth downloading, is a monumental challenge. As long as apps are still here, there are important lessons for making them as simple, fun and useful as possible, so I asked three successful developers their opinions on what makes a great app, and where apps are headed next."

[Read more](https://www.forbes.com/sites/michellegreenwald/2017/03/24/secrets-of-creating-the-best-apps-the-future-of-apps/#4445b22e5433)